Vitamin C, ascorbic acid and food-based nutrients: Many of these supporting molecules are not as potent as the target molecule you're looking for (such as curcuminoids in turmeric), yet they compete for absorption in your body's cells , effectively reducing the concentration and potency of the isolated nutrient you're interested in. Turmeric, for example, contains curcuminoids but also hundreds of other nutrients. When eaten as a whole food, all those various nutrients (molecules) compete with the potency and concentration of curcuminoids in your blood. In this way they provide a wide-ranging array of nutrients with less potency of each nutrient . Think of a wide-angle flashlight that's shining a very wide beam into a forest. It's lighting up the trees, but the amount of light on any given tree is quite dim. However, if you extract, isolate or build these nutrients using fermentation, enzymatic reactions of other means, you get a single nutrient that
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