Pandemic Survival Blog

In the news...      The functional beverage world is taking off, increasing by 10% every year, and is worth over $100 billion right now. Here's an excerpt showing just how valuable the market is from a Grand View Research report:  "Globally, the market for functional drinks is treading along a healthy growth track. It is particularly true in countries such as the U.K., U.S., and China. Despite functional drinks being more expensive than conventional substitutes (such as carbonated drinks), the market is expected to post noteworthy growth during the forecast period.  The global functional drinks market reached a valuation of USD 69.68 billion in 2014. As health awareness becomes an increasingly important issue in many countries, consumers may shift from sugary soft drinks to healthier alternatives in the functional drinks segment, boosting market growth." Krave Kicker is an innovative , cutting-edge functional beverage that is sure to disrupt the $10 billion dollar markets