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The rise of evil ‘Pink:’ An eyewash in the fight against breast cancer


 

The color pink has been associated with the issue of breast cancer for quite some time now. The massive campaign has gained so much ground that it has become a common culture in many parts of the world. Today, any fight against breast cancer is tagged with the color pink. Natural News reports that it is nothing but a simple profit earning stunt from big corporations who are marketing a disease brand rather than making people aware of the real dangers and solutions of breast cancer.


 

The massive eyewash campaign has been propagated successfully to such an extent that even professional athletes are now using pink towels and pinks shoes on the field. The rise of ‘Pink’ is fetching huge profits to those whose products are the main origin of breast cancer. This campaign hardly takes any initiative other than selling products in order to mis-educate people about the age old procedures that rarely effective in preventing and even curing cancer.

 

 Natural News reports that this campaign is nothing but propaganda perfectly designed to squeeze money out of common people. There are a lot of compassionate people who donate money to the campaign thinking that this will do some good in the fight against cancer, but what they do not know is that this money gets accumulated in the pockets of corporate giants.

 

The fight against tobacco has become a matter of least importance as far as government initiative is concerned. According to Campaign for Tobacco-Free Kids, only $460 million out of $25.7 billion which will be given to the 50 U.S. states to fight smoking will be used in anti-tobacco campaigns. The same was with the $246 billion that was paid by tobacco companies to the U.S. government as a part of 1998 Tobacco master Settlement Agreement.  

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